Selected Work
Overview
Fundtech is a publicly traded, banking software provider. They needed a way to present a complex product and service offering to a fragmented audience while being able to manage the website internally. Kurani Interactive created a layered Flash interface that routed users based on expected target audience hot buttons giving them 3 ways to drill down via Goals, Products or Region. Additionally, we have worked with Fundtech on a variety of additional projects ranging from banner campaign design to ongoing maintenance and support.
Key Highlights
- Content management system
- Layered and manageable Flash interface for routing traffic
- Lead generation through a registration required download library
- Salesforce.com web lead integration
- Google analytics
- Thomson Financial XML feeds for news and events
"Fundtech has been working with Kurani for three years, and during this time they have consistently delivered to us high quality creative and outstanding service. We have come to rely on their creative and strategic judgment, as well as their analytical skills that provide critical quantitative feedback on campaigns." - George R.
