Selected Work
Overview
Lingo came to Kurani when it needed an identity, a website and a marketing plan after 3 other agencies had failed to deliver. Kurani Interactive stepped up to the plate and executed on both a strategic and tactical level. The relationship blossomed from there as Kurani became the unofficial interactive agency of record.
From campaigns that won multiple prestigious awards to microsites that drove volumes of organic traffic, cost per acquisition was coming in at a fraction of leading competitors and handily beating internally set key performance indicators.
Key Highlights
- Identity, positioning, and style guide
- Website design
- Rich media multi-format advertising
- Search Engine Marketing (Natural Optimization and PPC)
- Campaign landing pages and A/B testing
- HBX enterprise analytics implementation and ongoing analysis
- Flash-based interactive billing guide
- Screen saver
- Ongoing maintenance and support
“Our partnership with Kurani Interactive began when our overpriced NYC advertising firm failed to produce key deliverables for our website planning and development, leaving us high and dry to do the work ourselves. In the 11th hour, before going into development, we switched to Kurani Interactive. They quickly stepped in and produced a high quality ecommerce and customer support website - on time and within budget. This was the start of our fantastic partnership.
After the launch, they continued to support us in an Interactive capacity including maintenance, implementing analytics and creating online banners. Furthermore, when we needed support in SEO/SEM, Kurani stepped up and expanded their expertise and helped Lingo reach over 125,000 customers in less than a year at industry low CPA. It’s very rare that you find people that get involved in your business and brand the way Kurani did. I attribute much of our success to our partnership and I am thankful for it.” - Cathy P.
